YES… you do need to help with the marketing of your music. You are self-publishing after all. That being said, we are a team and we’ll be doing this together!

CONTEXT
​Marketing is “the action… of promoting… products” (Google definitions). SLM is a digital platform that acts as a distribution hub for composers to publish and disseminate their liturgical compositions. The idea is that individually, our presence in this market is very small making it very difficult to promote our own product. Together, our presence has become bigger and very much known. This collective effort has given us the ability to promote our products well.

But here’s the kicker – SL cannot promote every individual work. Nor can we publicize every individual composer. Instead, we’ve learned that it is our job to promote the company itself and to explain this unique platform we’ve created. Your job, then, is to let everyone know that your product can be found on SLM. 

So…

• SLM’s job is to make SLM known to the world.
• Your job is to make it known that your music can be found on SLM.

You might be saying, but my “presence” is still small. How should I make it known that my music is on SLM? Why would that make a difference? Think of this as a snowball effect. Simply Liturgical is advertising our SLM platform on social media and working with NPM, ONELICENSE, the USCCB, individual diocesan offices, and other entities around the US and beyond to make it known that our hub exists. While we do this, the dozens of composers that we work with all are reaching out to their circles of influence (friends, family, social media, parishes, diocese) inviting them to look at their own music on the SLM platform. Together, we are creating an ever-growing marketing net that will simply compound as the company grows. But you can see that without the help of composers self-promoting, the net doesn’t reach nearly as far.